Introductory Pay Per Click Training

This half day course covers what you need to know to successfully set up and start managing your own Google AdWords Campaign.

• Creating and setting up your Google AdWords account
• Organising your account correctly to check success
• Avoiding the traps that can lead to increasing spend with no returns
• How to research new keywords that will deliver results
• How to test your responses and develop winning adverts

If you are starting a new campaign then by the end of the session the account can be up and running! We include practical sessions using either your own campaign or using a test campaign, so you can see the practical application of what you are learning.

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Be trained by Google AdWords Professionals

Training is provided by qualified Google AdWords Professionals, which means your trainer has studied for and passed Google exams and been certified to use the official Google AdWords Qualified Individual accreditation.

Bonus Marketing Toolkit for every attendee

Every attendee will receive a practical PPC Marketing Toolkit which includes checklists, tools and links to online resources, plus a Beginner's Guide to Campaign Management with explanations of how to best organise and manage your activity and assess the results.

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